What Can You Sell To Online Content Creators?

According to the article of explodingtopics.com titled: 30+ Incredible Creator Economy Statistics (2022) there are about 207 million content creators in the world with almost half of them or about 46.7% full-time content creators.

Another interesting statistic from the article is this: 51% of full-time content creators earn enough to support at least one person. This means that many content creators can be profitable customers because they have enough purchasing power already.

Also, 44% of content creators state that their content creation business is their family’s primary source of income. This means that although online content creators aren’t getting rich, they’re still earning enough to keep doing their online content creation business.

And perhaps more interestingly is the fact that the global influencer market is expected to reach a market worth of US$ 16.4 billion in 2022. This represents a growth of 19% from 2021 and a tenfold increase since 2016 when the industry was just worth US$ 1.7 billion.

The typical online content creator is “anyone”. This means that contrary to what people from each individual country see, content creators are present in all countries in the world as long as that country has an internet infrastructure. Content creators live and broadcast from the US, India, Europe, Asia, Africa and so on. One of the main attractions to being a content creator is that there is no boundaries in terms of customer/follower accumulation.

Another very good thing about content creation is that just about anyone can do it as long as they know how to operate a mobile phone, laptop or even a tablet computer. This means that the typical content creator has a global mindset and has at least a good command of English.

When I mean “English”, I mean the English language. I have seen African, Asian and European content creators who speak English in their online content even though it’s not their main language.

Another interesting fact is that almost two-thirds of content creators are women. This is because more people tend to listen to and watch women as opposed to listening to and watching men.

I remember the days when there was still no fast and reliable internet connection but home PCs were already the norm. A lot of people then idolized the likes of Bill Gates and other software entrepreneurs who started their companies from their garages.

Of course not many of the people who idolized Bill Gates and the others idolized them because they started out in their garages to become multibillionaires and becoming very famous. What inspired the people who idolized them is the fact that almost anyone can do it.

In the old days, you needed a lot of capital to start even just a small business, but with software and the internet, all you needed was to know how to program and how to access the internet.

This is the reason why so many people back then got interested in computer programming. This is because it seems that every computer programmer is being paid very high salaries and are even becoming billionaire owners of software companies.

What it was to computer programming then, it now is to online content creation. And the good part about this is that for the most part, you don’t even need to learn how to program computers. This is the reason why so many people are doing online content.

You might think that the only physical products you can sell to content creators are electronic stuff like mobile phones, laptops, tablets, mouse, digital pens and so on. However, these mentioned electronics stuff are just the tip of the iceberg.

As a content creator becomes bigger and becomes more financially stable, they might need the following to make their online content creation business grow bigger:
1.Waterproof Mobile Phone Case: To enable a mobile phone to be used in watery environments.
2. DSLR Camera and Lenses: For better quality pictures/videos.
3. SD Cards and External Hard Drive: For data storage and backup.
4. Microphone: For better sound quality.
5. Portable Charger: To enable your electronics powered for a longer time.
6. Ring Light and Softbox Lightning Kit: For better lighting and focus.
7. Tripod: For Hands-Free content recording.
8. Bluetooth Remote Shutter: It connects to your device via Bluetooth which allows you to control the shutter release from as far as 30 feet away.
9. Stabilizer or Gimbal: For better stabilized images and videos.
10: Selfie Stick: For extending your arm’s content generation reach.
11. Backdrops
12. GoPro or Vlog Camera: For on the go or spur of the moment content creation.

When it comes to softwares that you can sell to content creators, there are heaps of them. From image and video editing softwares, task management softwares, productivity softwares and so on.

But not many can afford or don’t even consider them that important. This is because they can get many free software tools online or they may even use pirated copies of these softwares. Such is the case today with softwares.

But one area that shows promise are the teaching/courses content as well as self-improvement content. A lot of content creators regularly watch and/or read these kinds of content. The added plus is that these digital products are easier to create as against softwares.

Let’s face it, content creators create digital content products and so use many softwares which are either pay-to-use or free-to-use. They of course would like to be updated with the latest development regarding their software tools that’s why they devour courses aimed for these.

Many aspiring and even professional content creators want to be updated regarding the content creation business. This is the reason they devour digital content related to this. They also want to be motivated and improve themselves, that’s why they watch content related to this.

You can setup for example a YouTube or a website that features informational content regarding the developments in the content creation industry while also featuring educational content regarding the use of software and equipment used by content creators.

You can also feature motivational, self-improvement, and business management content which ties in with the overall theme of your channel/site which is content creation not only as a business but also as a career.

And don’t forget that there are other products that you can sell/promote on your content site. For example, a lot of content creators are interested in comfort. You can sell/promote office chairs/gaming chairs, neck cushions and even stress balls.

Don’t forget that the typical content creator consumes a fair amount of food and liquid. You can sell/promote a certain brand of juice, coffee, power bar and so on. Don’t forget also that the average content creator is heavily knowledgeable in what’s trending.

You can for example sell them the latest tech gizmo around like the latest game console, movies, and toys. Toys… Trends? Why? Don’t forget that the average content creator starts at a young age. Sell to the young or young at heart.

There are now hundreds of millions of content creators from all over the world with an amazing 50% of them being full-time content creators. This means that there are about more than 100 million content creators in the world.

While this number might seem small, take note that the content creation business grows at a healthy 18% every year which just means that the industry doubles every 5 years or even less. This is a huge but relatively still untapped market.

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