Marketing To A Saver Type Personality

Selling is a very essential skill that every person needs. You might not be selling a product but you still need to sell yourself. I have met a few saver type personalities before and selling anything to them always requires you to highlight the economic side of things.

This is because saver type personalities place a heavy emphasis on the monetary side of things and how it would affect them. Perhaps you know or have acquaintances who are saver type personalities.

These kinds of people as said before place a special emphasis on the monetary side of things. But do not make the mistake that they are the same as the Cheapskate Personality Type. There is a big difference between the two.

The cheapskate personality type’s emphasis is on saving as much money as they can. The saver type personality is all about getting as much as they can for their money. The difference sounds confusing right? It seems that the two personalities are essentially the same.

Perhaps the difference between the two personalities can best be explained with an example. For example, in terms of car ownership. The cheapskate personality type would buy the cheapest car that they could find and won’t spend anything more on it unless they have to.

If they have to spend on their car, they again would consider only paying the smallest amount. For example, if they have to have their car maintained or repaired, they would choose the cheapest mechanic and car parts for their car.

In contrast, the saver type personality would consider the car that would save them in the long run. This means that they would not buy the cheapest car, but rather, they would buy a car that is the most easiest and cheapest to maintain.

In essence, they would want to buy quality at the cheapest price they could get it. The word quality should not be mistaken for beauty in the mindset of a saver type personality. We could use cars as our example again.

A saver type personality would rather buy a bland looking but reliable and cheaper car instead of a more beautifuler car with the same reliability. For the saver type personality, beauty is a secondary thing only and might not even be important.

World War I and World War II has created a lot of extreme saver personality types. This is because these people have experienced a very difficult life during the period of the wars. In fact, all wars are a great creator of saver personality types.

Wars require that people live on the very basic of things. If before a war people are selective in the food that they eat, during the war they are forced to eat anything that they could find for the cheapest price possible or as free.

So, if you are a company that sells food, it would be a good idea to sell food that is cheap to people who have survived a war. Usually, people who have survived a war are economically disadvantaged and are not much picky about the food that they eat.

If you are selling financial products to these kinds of people, then you might find it difficult to sell complex financial products such as stocks and bonds. People who have experienced war want very liquid financial products such as actual money.

This is because they still have varying degrees of trauma about the war. They have experienced how complex financial instruments such as stocks and bonds could become worthless during a war.

The great wars may be over but the children of the people who have lived through the great war years are still alive. They have passed down some parts of their saver type personality to their children.

Sadly, it’s well past 2021 and almost all the grandchildren of these war survivors can’t relate anymore to the saver personality traits of their grandparents. But you can still find many saver personality types in the world.

I am a third generation from people who have actually experienced the great war of World War II. Though I still hear the war stories from my parents, I may understand but I can barely relate with it anymore.

But there is something I can relate to: Poverty. I grew up in a household that is composed of working class parents who came from impoverished backgrounds. Considering that my grandparents also experienced the great war, my parents are prototypical saver personality types.

For my parents, saving money was a requirement in life and not just a goal. So, whatever extra money was leftover, it would go directly to the savings account of my parents. But I have not only my parents as examples.

I have met an officemate who decided to work while still studying. While I was still saving to buy a car, my officemate has already bought a house. She is a saver personality. She wants to save money for more permanent things rather than least essential things.

I have also met an officemate who is younger than me but already owns a business. According to her, all her money goes into her business rather than on luxuries like clothes or food. She tells me that her experience of her father not being able to find a good job is enough incentive for her to start her own business.

In short, one big character trait of saver type personalities is their ambition to become financially independent. So if you are selling to saver type personalities, one thing you could market them are not products that would make them waste money, but products that would earn them money.

Since the only way to spot a saver type personality is to know the spending and saving patterns that they have, it is very hard to spot one. But there could be a few physical giveaways that may tell you that a person is a saver type personality.

Clothes:

Saver type personalities are not very keen on dressing up. This does not mean that they are shabby dressers. Rather, they dress simply for their status in life. If you know the social status of a person and they dress as minimum as possible for their social status, they could be a saver personality type.

Of the saver personality types I have met, not one of them wore branded clothing. The men do not wear jewelry except their wedding rings and simple watches. The women wore jewelry that are simple and not expensive, if they wear jewelry at all.

Don’t make the mistake that these people wear clothes that are ugly. These people wear clothes that are simple and right for the occasion, but are not ugly. The beauty of their clothes are independent of their price tags.

So if you are selling designer and branded clothing, forgo the notion of being able to make a sale with these types of person. You are better off selling clothes that are simple but beautiful. You might say that saver type personalities have a certain disdain for branded clothing because they think that expensive branded clothing is not worth it’s price.

Cars:

Cars are one giveaway for a saver type personality. Many of these kinds of people buy cars that are known for their reliability. In fact, saver type personalities are known for buying Toyota branded cars who are known for their relatively cheap price but great reliability.

In fact, Toyota has now outsold Volkswagen cars who are also known for their reliability but are more expensive than Toyotas. These two car brands are the top selling cars globally.

So it is safe to say that when it comes to cars, there are a lot of car buyers who display the saver type personality. If you are selling cars, car accessories and services; you should consider these people because there are many of them.

These people are not interested in buying a car every year or every other year. They are interested in keeping their car for as long as possible. One saver personality I know have had her car for more than 20 years already.

But this does not mean that you can’t make money off her. She spends good money for her car. She always makes sure that her old car is in tip top shape. Unlike a cheapskate who would only have their car maintained once something is going wrong with it, a saver type is different.

The saver type personality knows that an unmaintained car is a big expense in the long run. So they fix the little problems their car develops before it becomes a big and expensive problem. So if you are a mechanic or someone who owns a car maintenance business, it would be good to have these people as customers.

Don’t be fooled into thinking that those who own newer and more expensive cars would go to you for regular car checkups. It’s either they are moneyed that they would pick the more expensive car maintenance centers or too much in debt from buying an expensive car that they skip having their expensive car maintained.

Now that we have discussed the buying behavior of saver type personalities, we can discuss something a bit different. Let’s discuss selling them a relationship. If you want to have a saver type person as a partner, then you should consider the issue of your financial relationship.

A saver type personality is more than likely to be attracted to a person who is also a saver type personality when it comes to money. But don’t make the mistake that they would only be interested to a person just like them when it comes to money.

One of the things that attract a saver type personality to another person is that person’s financial independence. So a person may not necessarily be a saver but a spender with financial independence.

This means that a saver type personality might have a problem with a spender type partner but as long as their partner has their spending habits in check, they see no problem with their relationship.

This dispels the notion that saver type personalities are only interested in saving money or hoarding money. To them, as long as they and their partners are financially independent, there is no problem with their relationship.

So if you are selling to a couple where one is a saver and one is a spender, don’t be disheartened when the saver type rejects your sales proposal. You should sell to the spender type and as long as your product does not endanger the financial independence of the couple, you should make a sale.

If you are in love with a saver type personality, you don’t have to be rich to attract her. All you need is to show that you are financially independent. This could be by owning your own business.

Jobs, Economy, Prices of Basic Goods, Taxes and Government Benefits are some of common words I hear from the saver type personalities that I know whenever the conversation boils down to the government and state of the country.

It seems that saver type personalities want their government to take care of their financial well-being. Crime, Education and the other national subjects seems to be secondary for these type of people.

But don’t make the mistake that these type of people don’t want to pay tax and want a lot of government benefits. The saver types I know are not tax cheats or are government benefit dependents. They pay their taxes and don’t depend much on government handouts.

What interests them is how the government is making the economy conducive to making money and if their tax money is being well spent. These people are willing to work hard for money and want their tax money to be spent by the government on meaningful things.

So if you are involved in politics and want to attract these kinds of people, emphasize to them that you are a candidate who would make the economy attractive to businesspeople so that they would open more business.

The saver types I know worry about their children’s welfare. They send them to good schools and they want to ensure that their children would have decent and well paying jobs. They also want government benefits to be available to their children like educational assistance.

There are many aspects of a saver type personality’s life that we could discuss, but this article has only a space for a few. One thing to note however is that there is a big difference between a cheapskate and a saver.

While the cheapskate is entirely concerned with paying as little money as possible for the products and service they buy, and could easily be tempted by money for example by corrupt politicians, the saver type is different.

The saver type personality is more concerned about getting quality for their money both from the saving and spending activities they do. Also, to them the concept of quality does not mean physical beauty and expensive price.

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