Finding Profitable Digital Content By Creating Lite Content First

Not many successful businessperson becomes successful on their first try. Many of the successful businessperson we hear about today usually have much humbler beginnings with many having many failed business ventures during the start of their career.

I have even recently for example featured Ramon Van Meer in my article: Ramon Van Meer: A Millionaire by Flipping Websites And Pet Products who is a very good example of such businessperson. He failed in many business ventures first before eventually succeeding.

Many aspiring businessperson never realize this. They easily get disheartened once their first foray into business fail that they stop trying altogether. They never realize that most often, success is built upon the carcass of many failed businesses before.

This is behavior is very understandable. For example, an aspiring digital content creator might write a long book or spend years programming an app only to have their ventures fail. This is very soul crushing that’s why they quit out of depression.

Just like all ventures in life, building a successful business is seldom successful at the first try. Although we see a lot of successful businessperson who succeeded in their first try, these businesspersons are the outliers.

According to the US Bureau of Labor Statistics (BLS): 20% of all new businesses fail within 2 years, 45% during the first five years, 65% during the first 10 years and only 25% make it past 15 years and more.

This is how hard starting a business is. But as far as the online content creation business is concerned, the failure rate is much higher. This is because the online content creation business is very easy to get into but hard to make a success of.

For example, according to startupgrind.com, less than 0.01% of app developers will ever make enough money from their app development business. This means that only 1 in 10,000 mobile developers would make money.

It takes months and even years to develop an app and you cannot afford to have your hard work fail. You cannot afford to waste your time and money developing content that won’t make you money. You need to learn fast which digital content makes you money.

I’ve been blogging collectively for more than a year now and I can honestly say that it is very hard to determine which of my blog posts would be popular. Just like what many professional bloggers would confirm, not all of your blog posts would be popular.

And this is very disheartening especially if you’ve spent a lot time and effort into creating your blog posts. But knowing that this is a normal thing when it comes to creating digital content or other forms of businesses has helped me to continue blogging.

However, as I continued blogging, gradually I learned which of my blog posts were popular. For example, I learned that many people are interested in successful digital content creators and their success secrets.

So, my strategy now is to regularly include successful digital content creators from all avenues of digital content: ebooks, apps, website, blogs and apps. I wouldn’t have known that these were profitable blog subjects until I actually analyzed my Google Analytics results.

When I was first starting out, many so-called digital content creation experts advise that you have to maintain a specific video length or word volume in order to rank in the search results. And in the beginning of my career I followed this strategy.

For YouTube, the common advise I get was to keep it at least half an hour long. For blog posts I believe the advise I get was that it should be around 2,000 words. Of course I later found out that this is not necessarily true.

Nothing says this better than TikTok and YouTube Shorts. Today, the video length advise by many so-called digital content creation experts have been thrown out the window. There are videos that are only a couple of seconds long but get millions of views.

A lot of people are watching and reading shorter and shorter content. If you happen to use Google a lot, what you would notice is that word length is not a prerequisite for a blog post or website content to rank highly on Google.

As far as my blog posts now are concerned, I pretty much don’t follow the so-called minimum length or minimum number of words per blog. I now follow a certain schedule in writing blog posts.

This means that I write as much content as I can on a certain blog post but continue only as long as my time deadline would allow. This prevents me from investing too much of my time and resources in a blog post which may not even become popular.

But this does not mean that I write crappy blogs. I do a fair research on each of the blog posts that I write. I avoid writing overly complex blogs because I know that there would always be a competitor blog out there that would produce more content than me that I can never beat.

This has allowed me to write blogs which are a bit experimental in that I can write my own analysis and not rely heavily on existing information online. This strategy has also allowed me to write more posts blogs which enables me to gauge which kinds of blog posts are popular.

In fact, many successful bloggers (check the Niche Pursuits YouTube Channel) would attest that they primarily concentrate on writing as many blog posts as they can on a regular basis without worrying much about the length and perfection of their blog posts.

Our digital content type spectrum is composed of blogs, websites, videos, apps, podcasts and so on. Many newbie digital content creators usually concentrate only on one digital type and expend a lot of their time and resources on it.

They never bother to make an analysis of which type would be best suited for them. In my case, I’m the kind of person who wants to see early results and not overly wait for a long time to see if my undertaking would prosper.

So I built a couple of videos and apps to test which one would be best suited for me. I find that building videos and apps take more of my time than they’re worth to me. Also, my videos and apps show little promise in monetization that’s why I gave up on them fast.

Luckily for me, blogging proved enjoyable to me as I realized that I actually enjoyed writing than making videos and apps. My blogging efforts also showed more promise in terms of monetization.

If I had stuck to just making videos or apps and continued on without enjoying what I was doing, I would have been very miserable with little to show in terms of making money for my efforts.

What I would suggest to beginner digital content creators or those just planning to be one, is not to put all your efforts and resources into creating perfect blogs, websites, videos, podcasts and apps. Test the waters first to see which of them you enjoy and one that shows promise.

When I mean by promise is the promise of monetization. You might not like what digital content you’re producing but if it makes money then it’s at least manageable. If you’re enjoying the digital content you’re producing but make no money off it, it’s time to set your priorities.

You might also like to read the article:

Which Creates The Most Passive Income: Apps, YouTube Videos, Blogs or Websites?

I used to make apps for both the Apple App Store and the Android App Store. I also used to make YouTube Videos, I used to own a website and now I just own a blogging website....