Can You Make Money Investing And Reselling LEGO? Are There Still Other Ways To Make Money From LEGO?

According to LIGHTAILING (lightailing.com) a lighting website: “More than 220 million Lego sets are sold around the world each year. That works out as about 7 Lego sets sold per second.” This information is from their article: “Lego: Latest Usage and Revenue Statistics”.

I highly suggest that you also read the above linked article as it gives an almost thorough glimpse into the business of Lego. For instance, the article reported that Lego is currently the number one toy company in terms of revenue.

But there are already clear indications that Lego is currently the most popular toy in the world. There have been several lego movies to date and there are currently lego themed television shows for children with the likes of Ninjago, Bionicle, Lego Star Wars and so on.

But going back to the statistics which state that 7 Lego sets are sold each second, this just means that there is so much demand for Legos that anyone reselling them is almost guaranteed that their Legos would be bought, which means their investment would be recouped.

1. The three main markets of Lego are Europe, the Americas and the Asia Pacific. But make no mistake, Lego is a truly global brand and is also brought in such places as the Middle East and the African Continent.

2. Although Lego is primarily marketed for children, even adults play/use Lego. The target market of Lego are children aged between 1 to 15 with children aged 9 or 10 being their ideal market.

3. Lego is increasingly being used for other purposes than just as a plaything. For example, there are engineering companies especially in the mechanical field who use Lego as prototyping materials.

4. In terms of advertisement, Lego has long since benefitted from being tied up to movies and television shows. Lego also has lucrative partnership deals with the entertainment industry with the likes of Lego Star Wars, Lego Disney and so on.

5. Lego is also largely seen as an Educational Toy with some schools using them as educational materials. There are even engineering schools who use their Lego Technic line to teach adult engineering students.

According to BrickEconomy (brickeconomy.com), a site totally dedicated to the financial side of Lego: The most valuable Lego set is the “Space Command Center”. Sold originally in 1979 for US$ 24.99, it is now worth US$ 10,141.

The second runner-up is the “1978 Lego Castle” which can sell for US$ 6,321 and upwards. However, do consider that these prices are not reflective of the true value of a set. Mint condition Lego sets with complete pieces would of course sell at a premium.

There are also lesser priced collectible Lego toys that have appreciated much more than the most expensive collectible Lego sets. For example, “Mr. Gold” a 2013 mini figure originally sold cheaply at just US$ 2.99 is now worth US$ 4,680.

This is an appreciation value of over 1565 times. Just imagine if you have just hoarded these now expensive mini figures back when they were just selling at such a cheap price. You would have beaten the best investment bankers in terms of return on profit.

For a more detailed information on the most valuable Lego sets and pieces, simply go to this site titled: The Most Valuable LEGO Sets. This site would tell you the most valuable and best appreciating Lego sets and pieces.

Just like any “flipping” business model, you buy a cheap Lego set or mini figure and then resell it at a much higher price which includes recovering your cost and getting a decent if not outrageous profit.

But this would be a very simplified explanation and more articles online would give you a much concise and broader idea of just how to flip Legos for profit. For example, you can Google: “make money flipping lego” and you would be shown relevant Lego flipping articles and videos.

For example, there would be Lego bulk buyers who would buy from sellers online and then mix and match the Lego pieces they have just bought to obtain a more valuable Lego set which they can sell at a much higher price.

You might for example want to follow the bricklink (bricklink.com) business model which allows Lego buyers and sellers to buy and sell Lego sets and mini figures. They even have a community feature setup for Lego enthusiasts.

Another one would be THE PLASTIC BRICK (theplasticbrick.com) which also has a buy and sell model. There are many other similar sites online. As you can see Lego is almost like a currency that is actively bought and sold on a worldwide basis.

Besides the two previously mentioned sites and similar sites like them, you can buy secondhand Lego sets and mini figures in such online marketplaces like eBay. You can even buy Lego in bulk in such prominent e-commerce sites like Amazon.

In short, check out all the online marketplaces and e-commerce stores that you can find online to see if they are selling cheap Legos. You might just get lucky and find a seller who’s willing to sell quick for a cheap price.

You can also look for secondhand Lego at flea markets, discount shops, garage sales and the likes. The demand for used Lego is so huge that even seemingly insignificant pieces when combined with other pieces can have significant value.

Since there is a huge market for both new and used Lego, it has become the target of counterfeiters. You can For example Google: “how to spot a fake lego” to have an idea of what an original Lego piece is like.

This is especially important if you’re buying collectible Lego sets and mini figures. As the collectible/investment motto saying goes: “buy low and sell high”. If a deal looks to good to be true, it probably is.

Making money from Lego by buying and selling them is not the only way to make money from Lego. For one, you can create one off custom Lego creations and sell them for a very good profit.

Sean Kenney is one such person who have profited from Lego by creating art and other creations associated with Lego. He has created Lego sculptures, paintings and so on. He also offers Lego commissioned art services.

His Lego artworks have even displayed in botanical gardens, zoos, arboretums, science centers and other non-traditional venues for art right across America. Another company worth looking into would be BRICKWORKZ which offer similar Lego products and services.

But I think one of the most inspirational stories in finding both fame and financial success using Lego would be the story of David Aguilar who built a prosthetic arm using nothing more than Lego pieces.

He’s in the Guinness World Record, he’s authored a successful book revolving around his Lego prosthetic arm and is very famous. Just Google for example: “prosthetic arm lego” and all articles would point directly at him.

We already know that the Lego movies and television series have been profitable for both the Lego Company and their entertainment industry partners. They are so profitable that even other brick toy companies have gotten into the act.

But you don’t need to be a big time entertainment studio to profit from Legos. There are already YouTube creators making Lego themed videos and are popular among Lego enthusiasts.

For example, there are YouTube videos which shows both children and adults assembling simple to complex Lego sets. For example, this YouTube video is under three and a half minutes long but still managed to gain 10 million views in just 1 year. This is the title of the YouTube video: ”This LEGO build will blow your mind”.

If you ever watched the video, you would instantly see that there were no complex Lego pieces involved (there is only one type of Lego piece used throughout) but the design is very creative!

Others videos are more complex but get more views. Check out this video which gained 43 million views in just 1 year. It uses stop motion cinematography. Here is the video title: “Lego Swimming Pool”.

As you can see, there is a huge demand for Lego themed products and services. It’s almost like a currency that is bought and sold even in the secondary market. Lego also has the advantage of being very popular in most parts of the world.

From buying and selling to creating custom commissioned works of Lego art and creations, from creating well watched Lego themed YouTube videos, there are a good number of ways you can make money with Lego pieces and mini figures.

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