Money In Selling Designer Toothpastes And Mouthwashes

According to Global News Wire, the toothpaste market size is estimated to be worth US$ 23 billion with a CAGR of 3.5% for the period of 2022-2028. It is expected to reach US$ 30 billion by 2028.

Although this number pales in comparison to other industries like the food industry which is worth US$ 2.3 trillion already in 2021, US$ 23 billion is no chump change and even a small slice of this market could be worth a lot of money.

Marvis toothpaste, the brand most synonymous with designer or luxury toothpaste, also called by many stylish Chinese as the “Hermes” of toothpastes, made its parent company approximately $60 million in 2017 alone.

For a product that can easily be made by anyone in their own homes using common kitchen tools and materials and is a growing niche in the personal hygiene market, the selling of this product looks financially promising.

If you ask almost any dentist if they would recommend a toothpaste with Fluoride on it, you’ll more than likely to get a resounding “Yes” as a response. This is because scientific studies have indicated that fluoride does help in keeping teeth healthy.

In fact, fluoride has been attributed for the significant improvements in tooth decay in the modern world. Even the water that is pumped into our faucets contains traces of fluoride to protect us against harmful elements.

But there are also articles online that report that fluoride can cause such diseases as cancer for one. This is the reason why despite the overwhelming evidence of the necessity of adding fluoride in toothpaste, there are still people who use non-fluoridated toothpaste.

For example, a study by the British Dental Journal or BDJ on a sampling of New Zealanders indicate that 13.2% of them don’t use fluoridated toothpaste.

According to Grand View Research, the herbal toothpaste estimated market size is worth US$ 1.69 billion in 2020. Although this financial data may seem dated, it nevertheless emphasizes the size of such a small niche product but big in financial value.

And let me emphasize again how easy it is to make your own all natural/luxury/all natural toothpaste. All you have to do is Google such keywords as: “DIY toothpaste” or “how to make your own toothpaste” and you would really see that toothpaste can be really made with ease.

Having a past career as a Chemical Compounder, I can attest that even slightly sophisticated toothpaste ingredient mixtures can be done by almost anyone. All they need is to do a little research online or speak to someone with a good background in chemistry.

According to Grand View Research, the global fashion influencer marketing size was worth $US 1.5 billion in 2019 with a compound CAGR of 35.7% from 2020 to 2027. This is an indicator of how fast the fashion “influencer” business is growing.

And many of these influencers would tend to push more and more stylish brands to keep their income growing. This includes luxury oral hygiene products. Online luxury goods sellers are even encouraging these influencers to partner with them in advertising their products.

In fact, the Marvis brand which I have talked about earlier has been featured in several thousands of Instagram posts by many famous and not so famous influencers. Let me repeat and emphasize again that the fashion influencer market size is growing at 35.7%.

This means that more and more people would be exponentially reached by influencers as they push more and more luxury or stylish products to their followers.

There’s good news at least in America. The Pew Research Trust or PEW reports that on average, American households saw their incomes increased by 3.1% in 2021 as compared to 2020.

There’s also good news in Europe where the Eurostat an online publication concentrated on Europe reported that household incomes increased by 2.6% in 2021 from 2020.

This just means that in the West, incomes are rising and people are getting more and more affluent. The West has always been a market for more upscale good including luxury oral hygiene products.

Stylish and/or Rich people would want to be known as either stylish or rich or both. This is the reason they buy luxury toothpaste not only to be used but as a means to show off to anyone who might happen to see their luxury toothpaste displayed prominently in the bathroom.

Just like designer toothpaste, designer mouthwash can also be easily made right in your own home using simple kitchen tools and ingredients. All you have to do for example is to Google the keywords: “DIY mouthwash” and plenty of easy to follow “how” to articles would appear.

According to Grand View Research to mouthwash or oral rinse market is valued at $US 6.51 billion in 2021 with a CAGR of 7.1%. It is expected to be worth $US 6.9 billion in 2022.

As we can see from the figures, the industry might just be worth a couple of billions of dollars globally but is growing tremendously. This is good news for anyone who wants to sell mouthwash or oral rinse products.

There are various ways of making your toothpaste or mouthwash stand out from the competition. Marvis for example is known for their very “refined” packaging which emphasizes that they are a cultured brand.

Their toothpaste is also more mintier than others which during the past days have endeared them with tobacco smokers who want the tobacco taste and smell in their mouth to be washed away.

Your toothpaste and mouthwash can also standout with the use of coloring, fragrance and taste. Of course you need to carefully study your target market to know their color, fragrance and taste preferences.

And lastly, there’s packaging which is very important especially for social media influencers and stylish customers. Packaging is the first thing a customer sees and the first one to attract them.

Luxury toothpaste and mouthwash sales have increased exponentially during the pandemic which might seem to be an oxymoron. But the pandemic has changed the world. Many people have become tremendously concerned with health and safety.

Many people perceive that because luxury toothpastes and mouthwashes are more expensive, they are of better quality and is therefore more healthier and safe. This might be right or wrong but the sales bottomline is the more important fact for businesses.

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