Home Beauty Services Business

There are now companies that offer salon beauty services right in one’s home. The services they offer includes bleaching, facial, hair wax removal, hair cutting & styling, manicure, pedicure, makeup, massage, skincare, and body spa. These are the services I found in one website in India but I am sure that other countries also offer similar services.

This is a good business for one who is skilled in doing all of these services. These are related skills that one can learn either by going to beauty college, by working in a beauty salon or by learning through experience. You can learn from the many online courses and tutorials online and then practise on themselves as well as their family, friends and others.

Create a Client List and a Website if You Can

Competition for clients will be fierce as these are services that can almost be done by anyone with proper training. This is why it is important for the one person business to develop a client list of people who would most likely be at home most of the time. These include the handicapped, elderly, those who work from home, introverts and so on.

Handicapped and old people list are especially important because they would most likely find it difficult to reach their toes to maintain them and thus need your service. You can also add stretching and exercise assistance services to your list of services as these same people especially those living alone may need this kind of home service.

You can also setup a website were you sell small items like shampoos, lotions and other personal care products and deliver them to the client when you go to their residences to do your home services. You can further expand your offerings to include inexpensive impulse buys such as hair clips, costume jewelries and other related products.

Safety First

Try to properly screen your clients especially if you are a female and going to male oriented residences. Prioritise the handicapped, elderly and women as they are least likely to be a threat to you and you can handle these people if ever the need arises. If you can bring also some form of legal protection with you such as a mace.

Give Payment Options

Offer multiple payment options to your clients. Cash is good and the most convenient but you may have potential clients who choose to pay using their cards. Instead of losing this potential client base you can in your website or mobile online payment options. You can Google “using your mobile to accept card payments” to get further information regarding this.

Advantages and Disadvantages of The Business

There are many advantages of working this mobile one person business. One big advantage is that you do not have to pay rent for a brick and mortar beauty shop which is one of the biggest cost for many businesses. You also do not have to worry about rent increases and pay less business taxes.

There is also the high chance that you will get more than one new client in the residence of the person you are servicing. The other people in the household may be inclined to avail of your services once they see the superior results of your services. If you still have the time then it is recommended that avail of this extra income. If your schedule is fully booked reschedule them.

One disadvantage of doing this mobile service is the travelling factor. Try to consider road traffic when you are calculating travelling time and costs. One bad road traffic can ruin an entire day’s schedule and you might even lose an entire day’s earnings. Try to get clients within your residential vicinity as well as areas where there is minimal road traffic problems.

Try to get Group Clients like the seniors at a nursing home. Negotiate an exclusive regular service with the management of these facilities. Try any company especially offices. I have seen companies that allow their employees to have manicure services done to them during their breaktime. Try to get a contact within the company especially management.

Find Income Sources and Referrals Anywhere

If at first your business is financially unreliable or becomes unreliable get reliable part-time jobs to make your income more stable. These more reliable jobs can be by working in a beauty salon or by teaching at a beauty college. You can also consider offering training services online or by training people right in their homes.

You can also try to sell other products while you are at the residence of your clients. You can pick a time while you are performing your services when your clients are at their most attentive to you and then make your pitch. You can also prominently display product flyers, stickers and so on in your bags for your clients to see and maybe get interested in.

Politely ask your clients if they can refer you to their neighbours, friends, and families. Maybe you can get lucky and do multiple jobs in the same neighbourhood during that day. Maybe you can develop this neighbourhood people to be a regular group client. They may even schedule regular get togethers in 1 home while you service them.

Expand Your Services and Advertise

You could also offer ear waxing services if the need arises. You can bring ear candles and other ear cleaning items with you and add this to the menu of your list of services. You can further expand this to cleaning the outside areas of the ear which people do not reach by themselves. There are also people with troublesome hair growth in their ears. You can fix this too for a fee.

Try to get a list of other home service they may require and get a commission or referral to the person you passed this information to. You can for example refer an appliance technician and they in turn will refer you to their clients or they may pay you a commission. Never stop politely asking people to refer you to other people who may need your services. Show your gratitude as well so people may even do it voluntarily.

Advertise in social media and never stop marketing your services whenever you can. If you have build a stable income then you can decide if you want to expand and hire other people to do your job for you while you manage them. The important things is you never lose your personal touch with your clients even though you may not be performing the actual service yourself anymore.

Conclusion

There is a low barrier to entry for the home beauty services business and therefore the competition in this business will be fierce. If you ever want to enter this business then you need to offer as many services as you can so there will be little chance for your customers to look elsewhere for the same business. You also need to market your services as much as you can to as many people as you can.